Operator · Researcher · Clinician · Advisor
AI has made building easy. What it hasn't changed: if you don't understand how people actually think, decide, and behave, you'll ship something no one needed. I've studied that from two directions for a decade: the research lab and the therapy room. I translate between how humans actually work and how products get built.
My background
Most people who understand products don't understand people. And most people who understand people have never shipped anything.
I've spent the last decade doing both. At Google, Amazon, and JSTOR I ran research inside central intelligence teams, where a well-framed insight can reshape a roadmap. I'm also in clinical training as a psychotherapist (cand.) at Straight Talk Clinic, working with people ages 12 to 72. The signal you get sitting with someone for months, no survey ever gives you.
Most things fail not because no one needed them, but because they didn't make sense for the people who might have. I close that gap.
Research & Product
Clinical
Advisory & Investment
Education
Anyone can build now. The bottleneck has always been understanding: how minds decide, resist, attach, abandon. The teams building things that last are the ones who get that layer right. I've spent a decade learning it from every direction. If you're building with AI, you need someone who actually understands the mind it's designed for.
From the research lab and the therapy room. A perspective most builders don't have.
How we can work together
Start with a 30-minute conversation: tell me what you're working on and I'll tell you if and how I can help.
Founders & Startups
You have an idea, a product in motion, or a decision with real consequences. I bring the research rigor and strategic instinct to help you move with clarity, before the market tells you what you missed.
Organizations & Research Teams
10+ years running research at Google, Amazon, and JSTOR, across consumer, enterprise, and EdTech. Available for embedded engagements, scoped projects, and contract research work. I integrate fast, operate independently, and deliver synthesis that actually moves decisions.
Investors
You're looking at a company or a product and you want to know if it actually holds up, from a user behavior standpoint and not just a market size standpoint. I give you the research lens most investment processes are missing.
1:1 Coaching
Most coaches have never been inside the environments you're navigating. They'll pathologize the very adaptations that kept you functional. Hyper-focus isn't a disorder. Emotional compartmentalization isn't avoidance. I don't strip that away. I help you hone it and heal around it.
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My Learning Agenda
Turn uncertainty into structured discovery. Name your assumption, formulate a sharp research question, and choose the right method before you spend a dollar on research.
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